In October 2025, we organized beach clean-up events in Crete and Rhodes together with Aurinkomatkat, the Finnish travel company. We invited their customers as well as our local partners to join us in making a difference together.

We recognize that every journey leaves an impact on its destination — that’s why we wanted to give back by helping to protect the beautiful and fragile nature of these islands. The events aimed to raise awareness about responsible travel and to inspire everyone to make more sustainable choices and small acts of care while traveling.

Together, we collected an impressive amount of waste from the beaches, while enjoying meaningful moments and a wonderful community spirit. A huge thank you to everyone who took part — and especially to Aurinkomatkat for their inspiring and important work for our environment.

All For Blue